Digital Insight Manager, hybrid, part or full time, up to £49.8k fte, inc. London Weighting of £3.48k, Charity

Location London
Flex Type Hybrid
Role Basis Permanent
Salary up to £49.8K FTE*
Company Ten2Two, Experts in Flexible Recruitment

A fabulous opportunity to use your digital skills working for this leading charity.

Our client is a leading health charity who are extremely flexible and forward thinking.

They are currently expanding their Digital team to wholeheartedly embrace the benefits digital can bring to the organisation. The role is hybrid and the number of hours are open to discussion including job share if desired (up to full time). A range of excellent benefits are also on offer.

About the role

As Digital Insight Manager, you will play a crucial role as our client establish a more insight led and evidence based approach to their activities. Using their own data sources you will be able to bring the ‘voice of the customer’ into their decision making. You will also use external sources to help identify trends and changing user behaviours and expectations. You will work with agencies to include end users in the development and evaluation of the organisations digital technologies.

Reporting to the Head of Digital, you will have five key objectives:
• Being the voice of the customer: managing, upgrading and reporting through web analytics tools (e.g. Google, Hotjar) to provide the necessary insight to inform data driven decision making across the organisation and measure benefits realisation of change initiatives
• Management reporting against KPIs (hard and soft) to identify trends, risks and opportunities
• Designing and implementing a programme of continuous optimisation (e.g. using Google Optimiser)
• Keeping abreast of digital trends relevant to the organisation’s work in health services and information delivery as well as supporter engagement, fundraising and retail
• Commissioning and managing specialist agencies to carry out project/proposition discovery, ideation, participatory design and user testing to support user centred agile product development

The Candidate

The successful candidate will demonstrate the majority:
• A proven track record of developing a voice of the customer programme, drawing on a range of data sources, including Google Analytics, hotjar (or similar), surveys and other voice of the customer tools and translating data into actionable insights, for both technical and non-technical audiences
• Ability to create robust multi-variate testing (A/B/C testing) to test performance of different user experience designs and content, using tools such as Google Optimiser
• Significant experience of user centred design research approaches, such as user testing, card sorting, tree testing
• Experience of developing tools and frameworks for monitoring performance of various digital experiences from website conversion funnels to the measurable benefits of digital therapeutic tools such as artificial intelligence or virtual reality
• Strong understanding of Google Analytics, (including funnel analysis, segmentation, ecommerce tracking), HotJar and Data Studio or Power BI. Ability to manage external suppliers that provide these tools and services
• Advanced knowledge of SEO best practice
• A deep understanding of the strengths and limitations of qualitative and quantitative and experience in commissioning research and managing suppliers
• Ability to influence key stakeholders through interpersonal skills and verbal / written communication
• Experience of delivering an excellent service to internal stakeholders and maintain positive relationships with colleagues and suppliers
• Excellent organisational and project management skills, proven ability to project plan and meet key milestones and manage own workload


This Digital Insight Manager role is offered on a permanent part-time or full-time basis with a competitive salary of up to £49.8k fte depending on experience, including London Weighting of £3.48k. The organisation works a 35 hr/wk, with hybrid working between home and their Stratford offices with great transport links. The number of hours to be worked are open to discussion, part-time, job share or full time candidates will be considered. A range of other benefits are on offer including 25 days annual leave plus bank holidays plus 5 extra days of holiday plus a competitive pension.

Our client is an anti-racist and equal opportunities employer. They recognise that recruiting people with different perspectives and abilities will enable them to provide excellent digital services that meet the widest range of needs. They therefore encourage applications for this post from people from all backgrounds and those who are physically disabled or neurodivergent.

This is a great opportunity to use your digital skills for a meaningful cause and join the organisation at the beginning of their digital transformation.

Apply today.

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