Growth Marketing Lead

Location Remote
Flex Type Remote
Role Basis Permanent
Salary £40-55k
Company Koru Kids

Senior Retention Lead OR “Email Superstar” or “Saviour of families” or “Nurture Hero” or “Growth Superstar”

This is a rare opportunity to join a startup at a pivotal moment of acceleration.

You’ll take charge of one of our most important channels, just as we’ve finished building all the fire-power you’ll need to make a huge difference.

This role brings together data and creativity, organisation and flair. If you like shutting your laptop at the end of the day knowing that you’ve helped thousands of people, exercised your brain and built things that didn’t exist that morning — this job is for you.

And what’s more, what we’re selling is AMAZING. Our customers use words like ‘love’ and ‘life-changing’ to describe what we do. You’ll be a part of bringing that to ever more people

What we’re looking for…

We’re growing fast and thousands of families need our service. However, childcare decisions aren’t easy and it’s your job to nurture, nudge and remind families that we are here when they need us.

We have a really clear idea of what this role is about, but we want you to bring your own ideas and experience to bring it to life.

Here’s your mission, should you choose to accept it…

  • Get underneath the user journey, immerse yourself in our rich insights and find the moments when families are left in the dark
  • You’ll ruthlessly prioritise, use data to validate assumptions, make quick decisions and take action to build communications that enhance the user experience
  • Be clear on your hypothesis, measure, track and continuously learn
  • Work collaboratively with other teams on joint goals, sharing your insights with product teams to drive the Koru Kids growth agenda forward. We’ve got a shiny new email platform called so you’ll be able to have a huge impact independently too
  • You’ll be a major voice of our product so you’ll show a huge commitment to our tone of voice and care in your communications
  • You’ll raise the bar when it comes to quality, making words and communications beautiful every time

Are you…

Tremendously ambitious? This opportunity is what you decide to make it. We want brave individuals who question “how might we?” and inspire the rest of the business to do the same.

Naturally Curious? You listen to what’s going on around you and the dots join in your head.

Inspired by Complexity? You’re not scared of a hard problem. You meet it head on. You can step back and drive forward to get to solve a problem.

Fast paced? Your favourite speed is extra fast. You feel at ease when things move quickly.

A Leader? You won’t be managing a team (yet!) but you’ll use these skills to make compelling cases to build growth. You build rapport fast and are someone people love to work with.

Humble? You take ownership of successes and mistakes. You value experiences and feedback that helps you learn.

Ideally we’d like…

  • 3-5 years of excellence in marketing roles
  • Previous success in setting up early customer retention programmes and campaigns
  • Worked in a start-up or scale up environment
  • Experience using email marketing tools ( is a bonus)

Important things to know…

Timing: We’d like to have the right person join in January but we can wait a little longer if we need to.

Flexibility: The role can be done flexibly. It can also be part time if you like, although in that case you are likely to need to have highly relevant experience as you’ll have less time to learn things from scratch. We welcome parents and would love to discuss any other working arrangements that make it possible for you to be part of our team.

Salary: The salary range for this role is £40,000-55,000, depending on experience. This is because the less relevant experience you have, the more support you’ll need, which we’ll need to also pay for. If you’re part-time, this will be pro-rated. We also have some awesome benefits — parents, among these is the ability to have a Koru Kids nanny for half price! (please note, we are currently only in London, with likely expansion in 2021).

Location: You can do this role from anywhere in the UK and earn the same salary as you would if you were in London (where we are based). We welcome applications from people living outside London. Outside the UK is more complicated as it has tax and other implications, so we are unlikely to hire someone living outside the UK.

Koru Kids is building the world’s best childcare service, starting in London. We believe that every family should have the perfect childcare for their family to flourish.

We’re growing like crazy, are backed by fantastic investors, including top venture capitalists and business angels such as Michael Pennington the founder of Gumtree, and have won a ton of awards for our technology, people and social impact.

Our culture is informal, hard-working and kind. The team is an A++ when it comes to talent but our “no dickheads” rule means we’re also a humble and supportive bunch.

We’re also really committed to working with integrity, doing the right thing and building a company we are truly proud of.

We have always promoted flexible working and are currently working remotely but we will have the option of an office space to work from next year.

We can’t fully capture what working at Koru Kids feels like, but here’s our best attempt to give you a sense…. Every new starter in the Koru Kids team meets with our founder and CEO Rachel in their first week, to talk about our company values and what they really mean in practice. We recorded one of these sessions, and here it is. In this recording, Rachel meets with Adam, a software developer on Day 5 of his job with Koru Kids. She outlines our commitments to transparency, quick decisions, humility, continuous personal growth, recognising that we are humans and not robots, respecting each others’ time, and our no dickheads policy.

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