Individual Giving Manager

Location London
Flex Type Various flexible
Role Basis Permanent
Salary Up to £45,000
Company Charity People

Charity People is delighted to be working with National Brain Appeal to recruit for an Individual Giving Manager

The post holder, reporting to the Director of Fundraising and leading the Individual Giving Team, will collaborate closely with colleagues across the fundraising team to design, test, monitor, and evaluate campaigns. They will work towards ambitious income and expenditure targets, provide regular reports, and ensure that supporters have a positive experience with the charity.

Job Title: Individual Giving Manager

Location: London, hybrid/flexible working, with 2 days in the office

Contract: Perm, Full Time, 35 hours

Salary: Up to £45,000 per annum

About the organisation

The National Brain Appeal funds pioneering research, innovative treatments, and world-class facilities to benefit patients with neurological and neuromuscular conditions. They support The National Hospital for Neurology & Neurosurgery and the UCL Queen Square Institute of Neurology, collectively known as Queen Square. This is one of the world’s leading centres for diagnosing, treating, and caring for patients with conditions such as stroke, multiple sclerosis, brain cancer, epilepsy, Parkinson’s disease, and dementia

The Role

The role aims to drive and implement ambitious fundraising strategy to support the work of Queen Square. The Individual Giving Manager will shape and deliver the complete experience for new and existing supporters, lead marketing and communications efforts, and oversee Legacy giving.


Design, develop and implement a cohesive supporter journey strategy focussed on supporter needs and continuous re-engagement
Champion best practice and stewardship with individual supporters
Grow one-off donations and regular gifts and maximise the acquisition of new supporters through direct mail and digital marketing
Co-ordinate all communications and messaging targeted at existing supporters
Measure performance against campaigns and appeals
Lead on marketing and communications around Legacy giving
Ensure that GDPR policies and procedures are regularly reviewed and updated and adhered to across the organisation
Support data benchmarking, prospect research and audits as required
As part of a new organisation-wide approach, identify and embrace new digital opportunities, trends and technologies in relation to supporter experience and direct marketing
Individual Giving, Core Fundraising Activity

Plan, organise and deliver a broad range of ongoing and specific fundraising campaigns and activities
Regularly review campaign deliverables to ensure targets are on track or adjustments are put in place to mitigate any shortfalls etc
Regularly report back to the Director of Fundraising on plans and activities
Lead and manage the Supporter Journeys mapping and implementation programme across a range of channels and products
Research & Service Development

Identify individual giving trends and use this knowledge to continually develop new products for the charity
In line with GDPR and complying with all legislation and the Code of Fundraising Practice: ensure fundraising and campaigns are insight-led and focused on long-term growth
Oversee the compliance of third party agencies to ensure activity is carried out in line with the value of The National Brain Appeal, the Fundraising Code of Practice and the law
About You

We’d love to hear from you if you fell you have the following skills and experiences

Proven relevant professional fundraising experience with a successful track record
Extensive experience of designing, delivering and reporting on individual giving fundraising activities.
Proven experience of creating and monitoring budgets
Ability to prioritise and manage a demanding workload
Inspiring team leader with line management experience
For more information and for the full Job Pack, please contact Seema Choudhury at Charity People.

The application process is to submit a CV and Supporting Statement to

If you require any assistance or adjustments during the application process, please don’t hesitate to reach out.

Charity People actively promotes equality, diversity, and inclusion. We match charity needs with the skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

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