|Company||Ten2Two-Experts in Flexible Recruitment|
Our client is a long established and a highly respected Microsoft Gold Partner with an extensive portfolio of clients across Public and Commercial sectors, Enterprise, and SMC. They are experts in their field and strive for excellence in everything they do. The organisation has a diverse, unique, close-knit, creative, and innovative culture and has been voted as one of the best places to work in the UK.
This is a pivotal role, responsible for all aspects of the Marketing plan – both online and offline.
You will lead all aspects of marketing from demand generation campaigns, in person events, website development including the curation of a content roadmap, aligned SEO tactics and strong inbound generation.
Central to the role is driving digital marketing strategies that support client acquisition and retention as well as more traditional approaches such as breakfast briefings, trade events and workshop creation.
Reporting to the Head of Client Engagement and Communications the successful applicant will engage with key internal subject matter experts, sales and marketing leaders as well as partners to create structured go to market campaigns and propositions. The role has a Senior Marketing Executive and two Marketing Assistants reporting to them.
Specific Role Requirements
Create, plan and deliver a sustained digital marketing plan focusing on all aspects of the client lifecycle from client acquisition through to retention
Manage and oversee email and social media marketing campaigns, including Follower adoption to key channels and target audiences
Drive traffic to the website through compelling content, strong SEO and backlink engagement
Manage CRM solution and associated reporting
Develop and implement SEO and PPC strategies
Lead Account Based Marketing strategies to create cross and upsell opportunities in large accounts
Line management of Senior Marketing Executive and Marketing exec.
Leadership and development of the operational Marketing plan
Deliver structured campaigns to time and budget with strong ROI
Achieve key KPIs on lead generation, content curation, website engagement and social followers
Grow and mature website content including blogs, PR and compelling propositions
Event management – own and third party
Manage third party agencies – graphic design, web and copywriters
Measure and report campaign and key online metrics
To be successful, you will need to have a strategic and highly analytical approach, measuring success, making amendments and driving change. You will also have:
Proven B2B technology marketing track record
Microsoft Dynamics Marketing is highly desirable
Umbraco and Hootsuite (or similar)
Strong attention to detail
Collaborative team player
Goal and KPI driven.
The role is offered on a 9-day fortnight, with a salary of between £50k – £65k Dependent on experience. The role offers a hybrid option of remote and office based in Marlow with free onsite parking. It is advisable that the successful candidate is based in the office more in the early days. A generous benefits package is on offer including private medical, income protection, 25 days holiday (increasing annually to 28 days after 5 years), generous pension, bi-monthly time for self-development and a training budget.
If you’d like to use your B2B skills in a dynamic environment with a great team spirit, apply today.
*Full time equivalent – actual salary will depend on final hours agreed.
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