Part Time Marketing Executive. Accountancy Practice. 15-21 hours per week. Orpington. C.£30K FTE*

Location London
Flex Type Part time
Role Basis Permanent
Salary Circa £30k FTE*
Company Ten2Two-Experts in Flexible Recruitment

Our successful & growing client is looking for someone to join their team and maintain and develop their marketing activity. Reduced hours, flexible pattern and great opportunity to further develop.

A highly flexible and friendly accountancy practice in Orpington is looking for an experienced Marketing Exec to join their team as a sole marketeer, driving forward the function and supporting the development of the business.

Our Client

Our client is a Chartered Accountants and Chartered Financial Planners based in Farnborough Village, Orpington, Kent. Established in 1982, our client is proactive and always looking to add value to their clients.

The Role

Manage and deliver all marketing activity for our client, raising the profile of the business amongst potential new clients and increasing enquiries to the business. This includes, however is not limited to:

• Managing the profile of the firm amongst existing and potential clients.
• Lead conversion – working with the team to create a coherent marketing communications journey for potential new clients, ensuring that all leads are nurtured appropriately.
• Website – Ensure that the website (Wix platform) is up to date and content in line with ICAEW and FCA guidelines. Write and add blog content. Increase the visibility of the website in organic searches by creating and delivering a SEO strategy. Set up and manage digital advertising where appropriate.
• Publications – Writing and distributing publications including the firm’s newsletter, client fact sheets and corporate Christmas cards.
• Social media – Managing our clients social media presence and responding to enquiries as required.
• Corporate ID – Be the champion of the firm’s corporate identity, ensuring that you and all team members use it within guidelines.
• Photography – Ensure that all photography is taken in line with photographic preferences of team members, manage photo shoots when required. Manage team’s photographic preferences.
• Lead generation – Manage the lead generation team and be their regular point of contact. Maintain and manage the firm’s presence on lead generation websites such as Unbiased and Vouched For, ongoing liaison with the accountants and financial planners.
• Managing and updating marketing preferences – for both clients and prospects. Building mailing lists and running electronic and hard copy mailings.

The Candidate

• Educated to degree level in a relevant discipline and/or hold relevant marketing qualifications (eg Chartered Institute of Marketing).
• Experience, preferably in B2B & B2C professional services marketing.
• Experience should encompass the full marketing mix including digital, print, writing, SEO, website, sales, sponsorship, PR. SEO skills should be particularly strong.
• Demonstrable ability to build and maintain a website using Wix (or similar)
• Photography and video editing skills.
• Desktop publishing skills.
• The ability to guide an organisation on the journey to become a marketing-led organisation.
• Excellent written and spoken communication skills.
• Attention to detail.
• Ability to work on own initiative as well as part of a team.

The Terms

This role is being offered on a part time basis, requiring between 2 and 3 days a week, worked as required (ideally over a few days each week). The role would be mostly office based (Orpington), however hybrid working could be discussed. A salary of circa £30K FTE is available depending on experience.

*full time equivalent – actual salary will depend on hours worked.

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