Senior Audience Insights Executive (Part-time – 20 hours a week / Permanent)

Location London
Flex Type Part Time
Role Basis Permanent
Salary £36,456 FTE
Company ZSL

We’re ZSL, an international conservation charity. Our vision is a world where wildlife thrives and we’re working every day to achieve this. From investigating the health threats facing animals, to helping people and wildlife live alongside each other, we are committed to bringing wildlife back from the brink of extinction. Through the work of our pioneering scientists, our dedicated conservationists and our unrivalled animal experts in our two zoos, our purpose is to inspire, inform and empower people to stop wild animals going extinct.

Role Profile

ZSL has an exciting opportunity for a Senior Audience Insights Executive to join our Marketing team for 20 hours a week. You would play an important part in providing clear insights to help drive visitors and income to our Zoos and help drive deeper engagement with ZSL as a wildlife conservation charity.  You will be responsible for reporting on audience KPI’s and developing recommendations and insights to inform future campaigns, product development and visitor experience.

Please note we are looking for candidates to work 20 hours a week and we are flexible when these hours are worked.

Main Duties and Responsibilities

  • Work on the development of our overall audience research programme to build a picture of ZSL’s audiences
  • Manage the day-to-day operation of ZSL Zoos’ post-visit survey programme
  • Interpret, analyse and draw actionable insight from this data.
  • Work with our CRM team to analyse our customer ticket data and to identify opportunities and trends to increase audiences and income
  • Commission audience research projects as required.
  • Work across departments to co-ordinate research, to help staff understand how customer insight and research can be used in their work and to assist departments with their audience insight needs.
  • Monitor trends in the market place and follow developments within the cultural, tourism and wildlife charity sector that might benefit ZSL’s audience research work

Person Specification

  • Experience of working in a consumer insights, analytical or marketing function ideally in the culture, tourism, leisure or charity sector.
  • Experience of using and analysing customer data.
  • Proven understanding and experience of both quantitative and qualitative research methodologies
  • Excellent verbal and written communications skills, with a confident and innovative approach to data analysis and an ability to provide clear and valuable insight

Please find attached the full job description here.

What do we offer?

You will have access to a blended program of Wellbeing initiatives, including confidential access to our 24/7 Employee Assistance Program as well as regular webinars and activities around mental, physical, social and financial wellbeing. The opportunity to be part of an organisation that is committed to improving diversity and inclusion.

Other benefits include 25 days holiday, life assurance, stakeholder pension (employer contribution is matched up to 12%), complimentary zoo tickets with a 30% discount in shops and online, subsidised canteen, enhanced paternity and maternity leave, season ticket loan, cycle to work scheme, discounted gym membership and access to a wide range of learning and development opportunities.

Ultimately, you’ll know that you’ll help us to inspire, inform and empower people to stop wildlife going extinct.


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