People Untapped is a fast-growing, people-first Learning & Development consultancy based in the UK and operating globally. Since launching in 2011, we have partnered with organisations to design and deliver high-impact learning experiences that unlock potential and drive meaningful change. We combine behavioural science, practical tools, and human-centred design to create learning that sticks. Our work spans leadership development, executive coaching, team facilitation, and organisational consultancy. We work with a diverse portfolio of clients – from global corporate organisations to smaller businesses and start-ups – across a wide range of industries. Behind the scenes, our formidable Operations team ensures everything runs seamlessly. Alongside our senior leadership team, we collaborate with a global network of expert freelance Associates who deliver our extensive range of programmes and services.
Role Summary:
Shape how we show up in the market – and drive growth through marketing that truly lands.
The Marketing Lead is responsible for generating qualified demand and early-stage pipelinem through inbound marketing, campaigns, events, partnerships, and brand visibility. The role plays a key part in driving sustainable business growth through strong positioning, audience engagement, and effective demand generation.
This is an exciting opportunity for somebody who wants real ownership in a growing organisation – shaping and leading the end-to-end marketing agenda across strategy, brand, content, campaigns, partnerships, and sales enablement.
Working closely with the Commercial Lead, who owns opportunity progression and conversion to revenue, this role acts as a strategic marketing partner to the Client & Commercial Director and Leadership Team – translating business priorities into visibility, engagement, and commercial opportunity.
Combining strategic thinking with hands-on delivery, the role offers significant scope to shape how the People Untapped brand grows and evolves.
Key Responsibilities:
1. Marketing strategy
- Develop and own the marketing strategy, aligned to business goals
- Build annual and quarterly marketing plans, priorities and budgets
- Translate marketing strategy into integrated execution plans with the Brand Experience
Lead
- Define target sectors, buyer personas and use cases
- Track performance and ROI across different activities
- Shape programme and service positioning to strengthen market relevance and demand generation
2. Digital marketing & channels
- Own and optimise digital marketing channels to drive audience growth, engagement, and inbound lead generation, including: o website performance and SEO fundamentals o campaign and landing page execution o email marketing campaigns, event promotion, and nurture communications o LinkedIn channel strategy and campaigns
- Plan, manage, and evaluate paid activity, including LinkedIn advertising and sponsored content · Monitor campaign performance and optimise activity through reporting, analytics, and insight
- Drive lead generation through targeted campaigns, content distribution, and audience engagement activity
3. Events, Community & Partnerships
- Activate and manage strategic L&D partnerships through marketing activity (e.g. Talent & Leadership Club)
- Plan and deliver client and partner events, including webinars, roundtables and community activity
- Own event promotion, registration, and lead capture · Generate engagement and early-stage relationships, handing over long-term ownership to the Commercial Lead
- Create integrated marketing campaigns in collaboration with Brand Experience Lead
4. Marketing Content, Operations & Reporting
- · Partner with the Brand Experience Lead to develop marketing and sales enablement materials, including campaign assets, presentations, case studies, and supporting content
- · Own the distribution and operational delivery of marketing content across channels
- · Work within the CRM framework led by the Commercial Lead (e.g. Folk) to support effective campaign tracking, lead management, and reporting, including:
- top-of-funnel data hygiene and segmentation
- campaign and lead performance tracking
- marketing reporting and insight generation
- Produce regular reporting on campaign, event, and partnership performance, including engagement, pipeline contribution, and ROI
- Use insight and performance data to continuously improve marketing effectiveness 5.Governance, compliance & standards
- Ensure marketing activity complies with UK GDPR and relevant data/privacy regulations
- Manage consent, mailing lists, and data handling processes
- Support the Leadership Team with marketing-related terms, disclaimers, and IP usage Success snapshot:
- Strong and consistent market presence
- Increased audience engagement and brand visibility
- High-quality inbound leads and partnership opportunities
Clear contribution to pipeline growth
- Effective, insight-driven marketing activity with measurable ROI
- Marketing that reflects the quality and values of the People Untapped brand
The Person:
This role plays a critical part in shaping our future growth, market presence and client engagement. It is ideal for someone who enjoys building, shaping and scaling marketing within a values-driven organisation – and who wants genuine ownership, influence and variety in their work.
Success in this role will be reflected in stronger market visibility, consistent generation of high-quality opportunities, increased audience engagement, and a clear contribution to commercial pipeline growth.
Experience & capability
- Strong B2B marketing experience, ideally within L&D, consulting, professional services, or other relationship-led environments
- Experience leading end-to-end marketing strategy and delivery
- Proven experience driving demand generation, brand visibility, and audience growth
- Confidence partnering with senior leaders and contributing at both strategic and operational levels
- Experience supporting sales enablement and longer consultative sales cycles
- Comfortable working in a fast-moving, purpose-led environment where adaptability,
Ccollaboration, and initiative are essential
Skills & behaviours
- Strategic thinker with a hands-on, delivery-focused mindset
- Commercially driven while remaining relationship-first in approach
- Digitally and data literate, with confidence using Microsoft Office and ideally CRM platforms such as Folk
- Strong copywriting, storytelling, and messaging skills
- Curious, proactive, and comfortable navigating ambiguity, with a strong sense of ownership and initiative
- Excellent communication, stakeholder management, and influencing skills
- Collaborative and low-ego in approach, with a focus on delivering high-quality client experiences
- Able to manage multiple priorities and adapt quickly in a fast-moving environment
- Values-led, pragmatic, and motivated by contributing to a growing purpose-driven business
Employee Owned:
People Untapped is proud to be an Employee-Owned business. A bit like the John Lewis Partnership, this means that all our employees have a stake in the business. The transition to employee ownership started in 2022 and will continue to evolve in the coming years. We aim for everyone to adopt an ownership mindset and to share in the growth of the business in the long term.
At present, (subject to business performance), this means that we are able to pay tax-free bonuses to all employees twice per year intervals (after minimum of 3 months service).
Terms:
- Permanent contract
- Hours spread over 2 days per week – variable and flexible hours which may include very occasional evening working (e.g., if we have a client or partnership event)
- Location – Work from home, with occasional meetings in/around Esher, Surrey, or London.
- Laptop, screen, and IT equipment provided
- £40,000–£50,000 FTE depending on experience, plus pension contributions and pro-rata holiday entitlement
Other benefits include:
- Medicash – cash health benefit
- Mintago membership – salary sacrifice benefits (childcare, bike, electric vehicle) and independent financial advice
- Life Assurance
- Company contribution to NEST pension plan (via salary sacrifice)
- 20 hours development time per year
- 5.8 weeks holiday (including public holidays)
Please note:
- Applicants must have the right to work in the UK.
- A real human will review your application, not AI. We’d like to get to know you as a real human too, so please do not use AI in generating your application response (except of course if you want to spell-check or assist with any other accessibility needs you may have).
Apply Now
Apply Now →
