Role: Freelance Sales Lead – FWP Directory (Short-Term Project)
This is a project-based freelance role. Our goal is to reach 80-100 directory listings, so this is not intended as a long-term or permanent position.
Commitment: 8 hours per week, worked flexibly across 2–3 days (school-hours friendly)
Rate: £150 per week + 10% commission on all sales
Location: Remote (UK-based preferred)
Start: Immediate
Purpose of the Role
To proactively recruit relevant businesses into the FWP Directory by identifying leads, contacting decision-makers, and selling annual directory listings (Basic £250 / Premium £500). Premium slots are limited to 2 per category, giving you a strong exclusivity angle.
Key Responsibilities
1. Lead Generation & Prospecting
Build and maintain a pipeline of relevant businesses across multiple categories including (we will also share warm leads and suggested targets, so it won’t all be cold outreach):
- Franchises
- Career coaches
- Business support providers
- Training & upskilling platforms
- Financial wellbeing services
- Returner programmes
- VA and admin support services
- Wellbeing & family-focused providers
2. Outreach & Engagement
- Conduct proactive outreach via email, phone, and LinkedIn
- Send tailored messages using our template library
- Build rapport and open conversations with founders, marketing leads, and business owners
3. Sales Calls & Conversion
- Run short discovery/intro calls (10–15 minutes)
- Present the Directory and benefits
- Sell both Basic and Premium listings
- Use exclusivity (only 2 premium spots per category) to drive urgency
- Close sales and capture payment via our standard process
4. Pipeline & Reporting
- Track leads and conversations in a simple CRM or shared tracker
- Provide weekly activity and performance updates
- Maintain accurate notes, statuses, and follow-up actions
5. Onboarding New Listings
- Gather listing information from new partners
- Liaise with the FWP team to ensure listings go live smoothly
- Upload each listing into our WordPress system (full training provided)
About You
You will thrive in this role if you:
- Have proven experience in business development and B2B sales
- Are confident generating your own leads, nurturing conversations, and converting them into paid customers
- Understand the flexible working, coaching, franchising, HR, or talent landscape — ideally having sold into these types of businesses before
- Can bring insight, networks, and an understanding of the market to help shape who we target and how we position the Directory
- Are proactive, persuasive, and comfortable reaching out to founders, coaches, franchise owners, and small business leaders
- Are commercially minded, results-driven, and motivated by both purpose and commission
- Work independently and manage your time effectively across 2–3 short days per week
- Bonus experience: recruitment, coaching, training, HR/people functions, franchises, or selling partnerships.
🚀 Why Join Us?
- Be part of a fast-growing platform transforming how people find flexible careers
- Play a key role in building a brand-new revenue stream
- Truly flexible work, choose your hours across the week
- Simple, rewarding sales cycle with strong audience numbers and clear value
- Commission on all listings you bring in
To apply, please send:
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Your CV, highlighting relevant business development and sales experience
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A short cover note (no more than a few paragraphs) explaining:
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Your experience in BD/sales
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Any understanding of the flexible working / coaching / franchise / HR market
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Why this role appeals to you
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Your availability for 8 hours per week across 2–3 days
Apply Now
