Looking for your next role but not sure where to start? In this practical and empowering session, respected career mentor and job search strategist Laurie Macpherson shares the tools, insights and frameworks that have helped hundreds of professionals take their next career step.
With over 10 years’ experience supporting mid- and senior-level women to land roles they love (and the salaries they deserve), Laurie gets real about today’s competitive, AI-driven job market — and shows you exactly how to stand out.
💡 In this replay, you’ll discover:
Why so many applications fail — and how to stop wasting time on the wrong roles.
How to assess whether a role is a “now” role or a true “next step.”
How to evidence your achievements so they stand out (and why numbers matter).
Practical strategies for cover letters — especially if you’re pivoting careers.
How to realistically make a career change, even if you don’t yet have the “right” experience.
The importance of networking (76% of jobs come through it, not job boards).
Laurie’s proven B.O.L.D. framework to structure your search:
Build – get crystal clear on your next step.
Own – articulate your impact and results with confidence.
Land – craft tailored applications and leverage LinkedIn effectively.
Distinguish – grow your credibility and visibility so opportunities come to you.
✨ If you’ve been feeling stuck, overwhelmed or frustrated in your job search, this replay will leave you clearer, more confident, and ready to take action.
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